Pungetti’s vision for C.P. Company mixed his deep reverence for the origins of the brand (in particular complex garment dyeing) with a set of new design ref-erences that reflected changes in urban life. In par-ticular he shifted the brand’s traditionally exclusive focus on military and vintage workwear references to include functionality derived from the world of sports and outdoors. But unlike Paul Harvey’s Stone Island of the same period, where jackets were designed “in the same way as motors”, at C.P. Company these functional and performance elements were “camouflaged” in layers of earth tone colours, natural fabrics and dyes. The fit of C.P. Company garments too underwent a “fashionable” revolution under the reign of Pungetti. What was once a brand whose fit remained defi-antly military, oversized and authentically vintage, was transformed by Pungetti’s passion for sharp tai-loring and slim, aggressively cropped silhouettes. In fact, perhaps the most iconic Goggle Jacket of Punget-ti’s period is the 500 Miglia, a motorcyclist’s answer to the “Mille Miglia” Goggle Jacket, combining a short biker jacket shape with an ergonomic hood inspired by a vintage Japanese aviation jacket.

C.P. Company Designer (2001 - 2009 / 2012 - 2021) Alessandro Pungetti wears the GORE-Tex Tinto Terra, made to celebrate the 20th anniversary of the goggle jacket in 2008